![]() We serve all of America, so it’s only natural we should prioritize improving Spanish search functionality.”įor another example of Walmart easing online product search, see how the discounter enables grocery customers to shop online via ingredient.īased in Bentonville, Ark., Walmart operates more than 10,500 stores and clubs under 46 banners in 24 countries and e-commerce websites. In the U.S., roughly 18% of the population identifies as Hispanic or Latino, a percentage that is predicted to grow to 28% by 2060. “ And we will continue innovating to meet customers where, when and how they want to shop. Download Walmart - Shopping & Grocery and enjoy it on your iPhone, iPad, and iPod touch. “We have always focused on our customers, seeking to understand their needs, desires and wish lists,” Rini Joshi, senior manager, product and Amit Vasant Bande, senior director, product, Walmart, said in the blog post. The company plans to launch a full end-to-end universal Spanish-language search experience in the future. At the height of the pandemic, Walmart says Spanish queries across its app and website increased more than five times their pre-pandemic levels.ĭuring 2022, Walmart plans to further optimize its Spanish-language search experience, including the launch of predictive search and continual personalization and contextualization. However, the COVID-19 pandemic caused in-store customers across all demographics to begin shifting to online shopping. In a corporate blog post announcing the new feature, Walmart explains that prior to 2020, most of its Spanish-speaking customers shopped in stores.
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